Griffin² — Building first. Backing later.
Two operators.
Multiple ventures.
One place to document
the build.
The venture portfolio of two operators, both named Griffin. Documenting the businesses we build, the things we learn, and the ideas we kill.
What Griffin² is
And what it is not yetGriffin² — G² for short — is our shared venture portfolio. It tracks the businesses we own or help build, records what each one taught us, and keeps the whole thing in public.
It is not a fund. Not yet. The plan is to earn that by building first and showing the receipts — then backing other people once we have proof worth trusting.
The two of us
More about us →Both named Griffin — that is the whole joke behind the name. Follow either of us directly while the G² accounts are still being set up.
Ventures
All ventures →MadLabs
An AI marketing lab suite. Each lab is a focused assistant — content, funnels, messaging, copy — that takes a brief and returns usable marketing output.
Booths & Beyond
Photo booth rentals across Chicagoland — weddings, corporate events, private parties, schools, and non-profits.
Griffin² itself
The site you are on. Portfolio, build log, and community hub in one place.
Latest posts
Across every platformNo posts yet. Add entries to manualPosts in lib/socials.ts, or set YOUTUBE_CHANNEL_ID to pull uploads in automatically.
Build log
Every entry →Why we started G²
Two of us, a pile of half-started projects, and no single place that explained any of it. So we made one.
- This week
Writing the brief down surfaced how much we had not decided.
The board updates weekly whether or not the week went well.